Privacy Policy

Effective Date: January 30, 2026

At Encompass Wellness LLC (“Encompass,” “we,” “us,” or “our”), your privacy is a top priority. This Privacy Policy explains how we collect, use, share, and protect information when you interact with our website, marketing, and services.

Important HIPAA note: This website Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which governs how we use and disclose Protected Health Information (PHI) for treatment, payment, and healthcare operations. If you are a patient and would like a copy of our Notice of Privacy Practices, please contact us.

U.S.-only marketing: Our services and marketing are intended for individuals in the United States. We do not intentionally market or direct advertising to individuals located in the UK/EEA/Switzerland.

  1. Information We Collect
    • Information you provide to us
      • We may collect identifiers and contact details you submit, such as:
        • Name
        • Email address
        • Phone number
        • Mailing address (if provided)
        • Appointment request details, messages, and form submissions
      • Please do not submit medical details or sensitive health information through general website contact or marketing forms. If you are a patient, use the appropriate clinical communication channels provided by our office.
    • Health information (PHI)
      • If you become a patient, we may collect health information needed to provide care (e.g., medical history, treatment details, medications, and related clinical information). We handle PHI in compliance with HIPAA.
    • When you visit our website, we may collect:
      • IP address
      • Browser/device type
      • Pages viewed and interactions
      • Approximate location (derived from IP)
      • Referral source
      • Cookie and similar tracking identifiers
    • Advertising and measurement identifiers (hashed where applicable)
      If you submit information on our website (for example, requesting an appointment or more information), we may use advertising measurement features that send hashed, first-party user-provided data (such as email and/or phone) to improve conversion measurement and related audience features.
  2. How We Use Your Information
    We use information we collect to:
    • Provide medical treatment and coordinate care
    • Schedule appointments and communicate with you
    • Process payments (where applicable) and manage operations
    • Respond to inquiries and customer service requests
    • Improve our website, services, and patient experience
    • Market our services (where allowed by law), including measuring ad performance and building audiences for advertising (details below)
    • Comply with legal and regulatory requirements
  3. HIPAA Compliance & Your Health Information (PHI)
    • We comply with the Health Insurance Portability and Accountability Act (HIPAA). This means:
      • We comply with HIPAA. This means:
      • Your PHI is protected
      • We do not disclose PHI without your written authorization except as permitted by law (e.g., for treatment, payment, and healthcare operations)
      • You may have rights to access, amend, or request restrictions on certain uses/disclosures of PHI
    • We do not use PHI to create advertising audiences or to target ads. We do not send PHI to advertising platforms.
  4. Advertising, Analytics, and Google Customer Match
    • Advertising and measurement partners
      • We may use third-party partners (such as Google) to:
        • Measure ad performance (for example, understanding whether an ad led to a call, form submission, or booking)
        • Improve campaign effectiveness
        • Create and manage advertising audiences, where permitted
      • Google’s customer data policies require that we disclose we may share customer information with third parties to perform ad measurement services on our behalf and obtain consent where legally required.
    • Google Ads Customer Match (including conversion-based customer lists)
      • If enabled in our Google Ads account, we may use Customer Match and related features (including conversion-based customer lists) to reach people who have shared their information with us (for example, people who requested information or booked), and to measure and improve our advertising.
        • This data was collected and is being shared with Google in compliance with Google’s Customer Match policies.
        • Customer Match typically uses contact information you provide (such as email address and/or phone number).
        • The information shared for these purposes is used to match customers to Google accounts and help with advertising features and policy compliance.
      • Healthcare guardrail: We do not build Customer Match lists using diagnoses, treatment details, or other PHI, and we do not intentionally target people based on sensitive health conditions.
    • Consent (U.S.)
      • We do not currently use a cookie consent banner on our website.
      • Even without a banner, we may use cookies and similar technologies for site functionality, analytics, and advertising measurement. Where U.S. law requires providing opt-out rights for targeted advertising or “sharing” for cross-context behavioral advertising, we provide those options below.
  5. Sharing Your Information
    • We do not sell your personal or health information. We may share information with:
      • Service providers who perform services on our behalf (e.g., website hosting, analytics, scheduling tools, payment processing, customer support, and advertising measurement/marketing services such as Google)
      • Business associates (as defined by HIPAA) when supporting patient care operations, under required agreements
      • Regulators/law enforcement when required by law
      • Professional advisors (e.g., legal, accounting) as needed
    • When we use vendors, we limit sharing to what is necessary and expect appropriate safeguards.
  6. Cookies & Tracking Technologies (No Cookie Banner)
    • Our website may use cookies, pixels, tags, and similar technologies to:
      • Operate the site and maintain basic functionality
      • Remember preferences
      • Understand site performance
      • Measure advertising performance and improve campaigns
    • Your choices
      You can limit or control cookies and tracking by:
      • Adjusting your browser settings to block or delete cookies
      • Using browser extensions or privacy controls where available
      • Managing ad personalization settings in your Google account (for Google services)
    • If you block cookies, some site features may not function properly.
  7. U.S. State Privacy Rights and Opt-Outs
    • Depending on your state of residence, you may have the right to:
      • Access or request a copy of certain personal information
      • Request deletion of certain personal information
      • Correct certain personal information
      • Opt out of targeted advertising and/or certain types of data sharing used for cross-context behavioral advertising
    • How to opt out
      • To request an opt-out of targeted advertising (and, where applicable, “sharing” for cross-context behavioral advertising), contact us using the information below with the subject line: “Privacy Opt-Out Request.”
      • We will process requests in accordance with applicable U.S. state privacy laws.
  8. Data Security
    We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no system is completely secure. If a breach occurs, we will notify affected individuals as required by applicable law.
  9. Data Retention
    We retain information as long as reasonably necessary for the purposes described in this policy, including meeting legal, accounting, and regulatory requirements. Where applicable, patient records are retained in accordance with healthcare record retention rules.
  10. Links to Other Websites
    Our site may link to third-party websites. We are not responsible for their privacy practices.
  11. Children’s Privacy
    Our services are not directed to children under 13, and we do not knowingly collect personal information from children without parental/guardian consent.
  12. Changes to This Policy
    We may update this Privacy Policy from time to time. Any changes will be posted here with an updated effective date.
  13. Contact Us
    If you have questions, requests, or concerns about this Privacy Policy, contact us:

    Encompass Wellness LLC
    4301 W 57th St, Ste 160, Sioux Falls, SD 57108
    Email: info@encompass-wellness.com